Before you can effectively drive sales, you have to build the confidence of your audience

90% of consumers say that online reviews influence their final buying decision

80% of consumers contact the company or visit their website after looking at their positive reviews

72% of consumers trust online reviews as much as a personal recommendation from a friend

68% of consumers say that they look at social networking sites to read product reviews

52% of consumers say a review needs to be no older than 30 days to impact their decision

49% of consumers say that the review average must be 4 star or better to use that service/product

22% of consumers won’t buy your product or service after reading just one negative review and four or more bad comments can take up to 70% of a business’s potential customers away.

Positive comments from customers or clients produce an average increase in sales of 18%